Summaries And Practice Tests In Marketing

RETHINKING AND REINVENTING MARKETING/7















1. Starting up/7















2. Vocabulary/8















3. Reading:  Building customer relationships - increasing customer  loyalty/11















4. Language Review/15















5. Translation Exercises/17















6. Writing Letters /42                         















7. Practice Test /44















CUSTOMERS AND PRODUCTS















Starting up /48















Vocabulary /49















Reading: Problem analysis vs. decision making /51















Language Review/54















Translation Exercises/57















Writing Letters of Application (I) / 66















7.  Practice Test /67  















APPROACHING NEW CUSTOMERS /71 















Starting up/ 71















Vocabulary /72















Customer Centrality/74















Language Review/77















Translation Exercises/80















Writing Letters of Application (II)/119















Practice Test /119















DEVELOPING NEW PRODUCTS /123















Starting up /123















Vocabulary /123















Reading: Products, service marketing and branding strategy /125















Language Review/139















Translation Exercises/142















Writing Letters of Complaint and Aology/160















Practice Test/ 161















NEGOTIATIONS /165















Starting up/ 165















Vocabulary/165















Reading: The New Age of Negotiation /167















Language Review /183















Translation Exercises/185















Writing Letters of Complaint/201















Practice Test / 202















List of irregular verbs / 207















BIBLIOGRAPHY  /214